Big Data Keeps Getting Bigger

The sun never sets on the creation of new data.
Authored by Jeff Desjardins via VisualCapitalist.com,

How can we grasp and understand big data?
This often seems to be a challenge especially for people who do not understand it... and nevertheless try to explain it to us!

This is the case here with a hodgepodge of disparate data sources and data usage packaged together in a colorful but not quite meaningful way to be impressive, leading to the wrong conclusion:

"Also, imagine how difficult it is to make sense of this swath of data. How does one even process insights from the many billions of Youtube videos watched per day?"

Well, no actually! With big data, it is the exact opposite: The more data you have, the easier it is to make sense of it!

And this is in fact relatively easy to understand: The more data you have, the easier it becomes to find patterns, trends and correlations. 

Many companies struggle with their big data projects, often because the data is not big enough, and most often because it does not contains important clues or information preventing the right insight to be accessed. 

So as the data flow increases, the difficulty is far more technical in a hardware  kind of way than in the understanding of the data as implied in the article above. 

But then, once you understand the contents comes of course the real challenge of our time: What to do with the data. This, more than being mesmerized by peta and exabytes is or should be the focus of our attention.