The longest bull market in history has segregated talents from losers or so it seems. But to get the big picture, more time is necessary for patterns and cycles to emerge. The success and recent failure of Softbank is a good metaphor, the lesson of hubris and arrogance timeless.
Authored by Scott Galloway via
ProfGalloway.com,
Third Base
The Dunning-Kruger effect posits that dumb
people are too stupid to know they are dumb. They are not perplexed by
difficult situations but overconfident — not knowing what they don’t know. As
few people believe they are stupid, or a bad driver, a more relatable component
of Dunning-Kruger is incorrectly believing one area of skill translates to
another.
I suffer massively from this. I’m smarter
than your average bear when it comes to marketing, so I’ve come to believe that
makes me an expert on pretty much anything. I don’t know much about physics but
constantly reference Galileo despite knowing little besides the fact that he
dared challenge the church.
There is evidence of this all over the
marketplace. Great P/E guys believe they would make great VCs and vice versa.
Hedge fund managers believe two years of above-market returns means they are
also great operators. To disabuse anybody of this notion, take them to a Sears.
Billionaires running for president, actors starting skincare lines, and tech
CEOs founding media firms. Being rich also naturally makes you a great film
producer.
Masayoshi Son created $64 billion in
shareholder value, mostly through deft acquisitions. Mr. Son can also boast of
perhaps the best venture investment in history, $20 million into Alibaba that
became $100 billion. That investment is tantamount to Michael Jordan hitting a
grand slam on his first at bat wearing a Birmingham Barons hat.
Mr. Son has mistaken luck in venture
investing for the ability to responsibly allocate billions based on a gut
feeling. The size of SoftBank investments, relative to the diligence, now looks
stupid, if not negligent. A writedown on an investment in a dog-walking app may
have been avoided had someone in the SoftBank diligence team taken the time to
discover they were investing $300 million in … a dog-walking app.
Conflating luck and talent is dangerous. As
I get older, I’m struck by how big a part luck played in my life, and how much
I mistook it for skill, well into my forties. The Pareto principle shows that
even if competence is evenly distributed, 80% of effects stem from 20% of the
causes.
Not recognizing your blessings feeds into
the dark side of capitalism and meritocracy: the notion that success is a
choice, and that those who haven’t achieved success are not unlucky, but
unworthy. This leads to regressive policies that further reward the perceived
winners and punish the perceived losers based on income level. The most recent
example of our belief that poor people are guilty: The US now has the
fourth-lowest tax rate in the world, and billionaires have the lowest tax rate
of any cohort.
First Base
I constantly humblebrag that I was raised
by a single immigrant mother who lived and died a secretary. But truth is I was
born on third base. My parents got me to first base before I was born,
immigrating to the US. This took courage, desire, and a dose of selfishness.
Both left families that needed them. My mom left London when her two youngest
siblings were still in an orphanage.
In Europe I’d make much less money being an
entrepreneur and challenging institutions. In China I’d likely be in jail.
Having one of my companies fail would have bankrupted me in Europe, as the
tolerance for risk or failure is scant. I have no idea what would have happened
in China. In the US, a tolerance for failure meant a lifestyle my parents
couldn’t have imagined crossing the Atlantic on a steamship in 1961.
Second Base
I have some talent and have worked really
hard, but mostly my success is due to being born in the right place at the
right time, and being a white heterosexual male. Coming of professional age as
a white male in the nineties was the greatest economic arbitrage in history.
Today’s 54-to-70-year-olds saw the Dow Jones increase an average of 445% from
25-40, their prime working years. For other ages, it doubles at most.
Economic liberalization (globalization,
technology, market deregulation) coupled with social norms that clung to the
past meant 31% of America (white males) were given license over a lion’s share
of the spoils. In nineties San Francisco, I raised over $100 million for my
start-ups. I didn’t know a single woman under 40 who raised more than a
million. And it seemed normal. Even today, white men hold 65% of elected
offices despite being 31% of the population.
Third Base
Rich, fabulous people are the ideal
billboards for luxury brands. Our nation’s best universities have adopted the
same strategy. Universities are no longer nonprofits, but the
highest-gross-margin luxury brands in the world. Another trait of a luxury
brand is the illusion of scarcity. Over the last 30 years, the number of
applicants to Stanford has tripled, while the size of the freshman class has
remained static. Harvard and Stanford have become finishing school for the
global wealthy.
In the class of 2013 in the Ivy League,
five of the eight colleges (Dartmouth, Princeton, Yale, Penn, and Brown) had
more students from the top 1% of the income scale than the bottom 60%.
Fast and Slow Thinking
According to @thetweetofgod, intelligence
looks in the mirror and sees ignorance; ignorance looks in the mirror it sees
intelligence. The sectors that have enjoyed the greatest prosperity spread
across increasingly few people — technology and finance — have created an
unprecedented level of arrogance among people born on third base.
When we feel threatened, we are more prone
to see each other as an enemy, rather than someone who has a different opinion.
We want to dismiss and fight the whole person, rather than just what they said.
From primeval times, our brains have been set up to identify “enemy” or “one of
us,” that simple binary distinction. Do I trust them as a person or are they
not “one of us.” When we are in our more evolved, slow thinking mode (Daniel
Kahneman), we evaluate arguments. When we are in our knee-jerk, threatened fast
thinking, we decide the person is our enemy and argue from our amygdala, not
our forebrain.
When we are threatened, we are also less
empathic. Altruistic behavior decreases in times of greater income inequality.
The rich are more generous in times of lesser inequality and less generous when
inequality grows more extreme. When the poor need our help more, we are less
likely to offer it, because we don’t see the poor as one of us. They become
“them.”
Michael Lewis writes, “The problem is
caused by the inequality itself: it triggers a chemical reaction in the
privileged few. It tilts their brains. It causes them to be less likely to care
about anyone but themselves or to experience the moral sentiments needed to be
a decent citizen.”